The Katalyst team is a strategic force emphasizing that specialized minds lead to superior commercial results. Let’s have a look at our experts who are behind every successful campaign.
Our specialized experts are defined by functional precision and GCC operational rigor. We combine FMCG strategic architects with BTL execution leads and digital analysts to guarantee every project delivers measurable commercial momentum and ROI.
Faisal Mehmood brings over 15 years of marketing experience to the table, with a focus on building strong brands—especially in the FMCG sector. Throughout his career, he’s worked with a wide range of brands, always putting client relationships at the heart of his work.
Faisal’s dedication to his clients and his deep understanding of the market has helped position the agency as one of the top 5 in the industry. His leadership continues to drive growth and innovation, ensuring the company stays ahead in an ever-changing landscape.
When he’s not strategizing or working with clients, Faisal is known for his friendly, approachable nature. He’s as passionate about his work as he is about making the office a fun, energetic place to be!
Saad is a seasoned professional specializing in business development and client relationships, with extensive experience spanning tech startups, marketing agencies, education, and the FMCG sectors.
He has very closely worked with the likes of Unilever, PepsiCo, NFPC and other leading FMCGs in the GCC region looking after consumer promotions, brand activations, influencer marketing and conferences. Saad excels in building businesses and brands from the ground up and exploring new verticals. His passion for fast-paced environments ensures quick turnarounds and impactful results.
Outside of work, Saad stays active with sports like cricket, golf, and padel tennis, and he’s an avid Real Madrid fan. Hala Madrid!
With five years of branding and marketing experience, Saeeda Naz Ghaznavi is the strategy and planning powerhouse at Katalyst. Bold ideas, precise execution, and a love for the extraordinary define her approach.
Having worked with both international and GCC clients, she has developed expertise in BTL activations, brand building, consumer engagement, and digital marketing. She loves pushing boundaries, finding fresh angles, and creating experiences that truly connect with audiences.
Outside of work, Saeeda is passionate about traveling, exploring new places, and connecting with people from different walks of life. Always up for adventure and fun, she brings the same curiosity and energy from her personal life into her professional world.
Faheem is a dynamic creative leader with a strong background in branding, design, and marketing. With a keen eye for detail and a deep understanding of consumer trends, he crafts compelling visuals that enhance brand identity.
His expertise spans multiple industries, delivering innovative campaigns that drive results. Passionate about design and storytelling, Faheem ensures every project aligns with the company’s vision while inspiring creativity.
